Ophthalmology Marketing Products and Materials
Patient Education Concepts, Inc. is the ophthalmic industry’s premier provider of patient education, marketing, and risk management products. PEC specializes in the production of brochures and other print products, online marketing tools, and video products. It’s founder and president, Robert Watson has been producing print and video products for ophthalmologists since he had Radial Keratotomy in 1982. PEC’s long standing as the industry’s leader in this field can be attributed to it staying 100% focused on satisfying the needs within this single specialty.
Now more than ever, every prospect, consultation, and referral counts.
PEC’s sole focus for the last few years has been to produce products that help its customers get more for their marketing dollars and capitalize on every lead its customers receive.
Now available, the Sight Selector™ is a portable counseling tool that puts hundreds of images and animations at your fingertips. Patients instantly see how Premium IOLs can provide a full range of vision. LASIK patients can now easily understand the value of Custom vs. Conventional. The Sight Selector also covers many general ophthalmic subjects; does not require a computer; and does not require an annual license fee.
PEC has also updated our 2005 “Preparing for Surgery” consent videos for PRK, LASIK, All Laser LASIK; Epi-LASIK, Cataract Surgery, and Refractive Lens Exchange. With new animations and additional risks and complications, these programs with their accompanying True/False tests are a must to assist with your informed consent process. Now available in English and Spanish!
Do you have a Website, a Facebook Page or a Twitter page? Consider using our new Social Media Promotional Videos to keep your website or social media efforts fun and engaging. Change out these promotional videos every month as many of them correspond with seasonal events. These entertaining and educational videos can be yours with customization for as low as $30 each. If a picture is worth a thousand words, then a video is worth TEN thousand.
How would you like to pre-educate patients by sending them an email that allows them to view a video before they come in for evaluation? Would you also like to put your video library on your website? Then you need PEC’s HomeEd & VideoSites™ product. Learn more about them on our website or give us a call and we will send you a sample HomeEd email so you can experience what your patients will experience when you send them one.
Our 20/20Referrals, 20/20 Conversions, and 20/20 Prospects online marketing tools help generate more patient referrals, convert more patients, and capture more prospects. Please visit 20/20 referrals.com for more in depth information about these extremely cost effective email marketing programs.
Our IOL Counselor™ and LVC Counselor™ software programs have proven to significantly increase the percentage of patients that say “YES” to premium IOLs and “YES” to LASIK. Both programs also have a web tool version you can put on your website. You can learn more about these two patient conversion software programs at IOLCounselor.com and LVC Counselor.com
Another product you will want to take advantage of is Build Your Own Video. If you ever thought about having a custom video that features only the procedures and technology you offer your patients but you didn’t want to spend $15,000 – $20,000, we can produce one for you for $500. Go to the BYOV page in the VIDEOs section of our website to learn more.
Patient Education Concepts
14614 Falling Creek, Suite 210
Houston, TX 77068
1-800-436-9126 • 281-583-5577
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